This foundational module establishes the paradigm that shapes every patient interaction. You'll understand why families choose neurologically-based chiropractic — a proactive, inside-out, whole-body approach — and why your role as a front desk coordinator goes far beyond scheduling. You are a patient advocate, an accountability partner, and the first voice that sets the tone for a patient's entire care journey.

Professionalism in a chiropractic setting means protecting patient privacy, navigating sensitive conversations with grace, and creating an environment that families feel safe in. This module covers HIPAA essentials for the front desk, phone and written communication standards, and the unique cultural sensitivity required when working with prenatal, postpartum, and pediatric families.

You don't need to be a clinician — but you do need to speak the language fluently. This module covers the full terminology landscape of a neurologically-based family chiropractic office: from subluxation and the Four T's to INSiGHT scan explanations, prenatal and postpartum care stages, pediatric developmental milestones, and the clinical terms for the conditions your practice specializes in.

Every new patient starts as a Day Zero — an inquiry. This module gives you the complete system for converting that first contact into a committed, booked patient. You'll learn how to take authority in the conversation without being aggressive, how to pre-frame the patient journey, how to handle the five core objections, and the psychology behind why people say no — and how to meet them there with empathy and confidence.

The Day 1 experience determines whether a patient becomes a lifelong practice member — or disappears after the report of findings. This module walks through every touchpoint of the new patient journey: pre-visit preparation, greeting strategies that ease nervousness, setting expectations for scans, scheduling the ROF before they leave, and supporting the care plan commitment conversation after Day 2.

A well-built schedule is one of the most powerful tools for patient outcomes and practice health. This module covers block scheduling, care plan-based scheduling for prenatal, postpartum, pediatric, and adult patients, managing the unscheduled list proactively, holiday and special appointment protocols, and how to use scheduling itself as a retention tool.

Money conversations are where most front desk team members feel the most discomfort — and where the most practice revenue is lost. This module covers pricing structures, care plan presentations, auto-payment setup, declined payment protocol, overdue account communication, and monthly collections tracking. You'll also learn the language and emotional intelligence needed to make financial conversations feel supportive, not transactional.

Retention is the heartbeat of a thriving wellness practice. This module teaches the mindset shift from "scheduler" to accountability partner, systematic patient touch strategies, the late and missed appointment protocol, birthday outreach, re-engagement campaigns, and how to recognize early signs of attrition before patients fall off their care plan.

The front desk is the social pulse of the practice. This module teaches you how to generate referrals systematically through the Bestie Week framework, event-based programs, and community partnerships with OBs, midwives, lactation consultants, pelvic floor PTs, and pediatric dentists. You'll also learn how to ask for Google reviews naturally, capture patient testimonials, and turn happy patients into active practice ambassadors.

Great front desks run on great systems. This is your complete operational playbook — opening procedures, day sheet preparation, prime-time management, closing duties, weekly KPI reporting for Monday Level 10 meetings, monthly inventory audits, collections sweeps, and communication protocols. You'll also learn how to document every process so any team member could step in and run the front desk flawlessly.

Events are one of the most powerful tools in a chiropractic practice. This module gives you a full annual event planning framework, deep dives into your highest-impact events (including the complete Santa SOP), post-event follow-up and ROI tracking, and patient experience touchpoints that make families feel celebrated year-round.

The best front desk coordinators don't just execute tasks — they lead. This module introduces the Red/Yellow/Green Decision-Making Framework, gives you the tools to train new team members confidently, and teaches you how to contribute to practice growth through committees, Monday meetings, and strategic input. You'll also learn how to maintain culture through staff transitions, maternity leaves, and high-growth seasons.

Technology is your greatest ally for efficiency — when you know how to use it. This module covers your full tech stack: EHR navigation, INSiGHT Subluxation Station management, billing systems, communication tools, automation for reminders and re-engagement, Notion for practice organization, and AI implementation opportunities. You'll also learn how to troubleshoot common failures and keep operations running when systems go down.